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Why SwahaShop?


We are a conscious brand that believe that the true star is the artistan he is the maker and they deserve rightful wage. We ethically source all our product from artisans who are entrepreneurs from India. We are a fair trade jewelry brand that is pioneering an innovative approach that empowers marginalized artisans.

Our products are handcrafted by makers and artisans using traditional art forms that are in decline or in danger of being lost forever. We are trying to build a  ethical jewelry brands that is dedicated  to thoughtful sourcing, fair wages, and give-back initiatives that truly have an impact.


- Our Vision -

To push the fashion industry in a more sustainable direction–where success is based on more than just offering the cheapest price–a direction that not only values exceptional design, but the producer and the planet just as much as the end consumer.


- About the Founder -

I grew up in India a country know for its artistic excellence, country that has many centuries of technique which are still practiced but sadly struggling to exist in world of machine mass production. I was always a creative soul at heart, but unfortunately artist are not given the correct recognition they deserve back home. Therefore to make a living I chose another path. I loved working with people, connecting with individuals and working in teams, I was good at communication therefore I worked in Public Relations. Later on I questioned myself what was doing with life? And why I wasn't designing and representing the people who really need it...instead of representing others who are already a big corporate who need publicity to get bigger then big! 
I went to Rajasthan to find someone who can understand the vision, after meeting with many people I met Raja who has his own little team of artisans. We spoke and I explained him my vision and there we begin little dream has finally materialized and is out for you 

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